WHO EXACTLY ARE
Is finding your VIP players like finding a needle in a haystack? By using our customer profiling services we can help you to really get to know your customers, meaning
you can find more of those all important VIP "needles".
SO, WHO EXACTLY ARE OUR CUSTOMERS?
Customers are at the heart of every decision, action and process that we do. Most daily tasks we engage in involve working on gaining more customers, keeping existing customers happy, or winning back those lapsed customers. They are always at the forefront of our minds driving business forwards.
You would think then that we would know our customers like the back of our hands. But, do we?
Yes, a lot of the time we are aware of how much our customers spend and their general purchasing habits, but this tells us more about what they do than who they actually are. We are often oblivious to what type of lifestyle our customers have, what type of people they are and what they may value and prioritise. It is these often ignored pockets of information that hold the key to more effective targeted marketing.
Understanding what motivates your customers is essential if you are to maintain and grow market share.
Therefore here at Media Hut we offer a data profiling service that enables marketers to improve their understanding of current and prospective customers by adding a range of demographic and lifestyle details from recognised and respected sources (including information from census and credit reference agencies).
With this information it makes it possible for you to pick those VIP players from the crowd.
To view a FULL sample report, simply click here.