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NAMES AND ADDRESSES
94% OF UK BASED BUSINESSES ACKNOWLEDGE THAT THEIR DATA IS "FLAWED". IS YOURS?
Having up to date & accurate address quality is essential, and indeed in some territories, it is a legal requirement.
However, this is not as easy as it sounds! With an enormous amount of data being captured via automatic forms, frequently with no verification at point of capture, mistakes are easily missed.
Research has shown that the first thing customers look at on any piece of mail is their own address. By having typos or simple mistakes in there, the piece immediately comes across negatively.
Some of the obvious (and indeed less obvious) mistakes include :
- Incorrect casing of names
- Missing or inaccurate postcodes or road names
- Informal unrecognised addresses (eg "Rose Cottage" rather than 1 High Street)
- Incorrectly formatted addresses
- Incomplete addresses
We are able to audit your data, often free of charge, to give you a health check of how accurate your data is. If your data is perfect, then great, you can sleep soundly in your bed. If not, we are able to supply you with corrected data back.
Contact us today to discuss your free of charge data audit and see exactly what it is you are working with!
Example of Deliverability report: Rest of World
Example of Deliverability report: United Kingdom
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